Since its founding, Qilu Evening News has always adhered to the correct direction of public opinion, has the courage to assume media responsibilities, constantly changes and innovates, and aims to serve readers, contribute to society, and achieve self-development—to run a mainstream major newspaper, establish a century-old brand as its core values, and sing Sound the main theme, practice the three approaches, play a lead role in public opinion in Shandong urban life newspapers, and have made active contributions to the economic and social development of Shandong over the years.
Qilu Evening News has the courage to change and innovate: in the national newspaper industry, it is the first to implement full recruitment, the first to implement satellite distribution, the first to implement self-published in the national evening newspaper industry, complete the early publication of evening newspapers early, complete early color printing, Completed diversified operations earlier. Now, Qilu Evening News is printed simultaneously across provinces and cities, with an average daily circulation of more than 10,000 copies, a total annual operating income of more than 100 million yuan, and an annual profit and tax payment of more than 300 million yuan.
Qilu Evening News attaches great importance to team building and talent training, and a number of famous journalists have emerged. Among them, Hutong reporter Zhang Gang was affirmed by Comrade Li Changchun and became an advanced model for the journalism industry to learn from. , Zhang Gang once again became a typical example of the national news front change movement determined by the Central Propaganda Department. A group of people in the Qilu Evening News became deputies to the National People's Congress, March 8th Red Flag Bearers, Ten Outstanding Youths, Qilu Cultural Talents, Four Group Operations and Management Talents of the National Promotional Civilization System, National Top 100 Journalists, and Taofen Award Winners wait.
Qilu Evening News ranks firmly among the top in the comprehensive competitiveness rankings of urban newspapers across the country. It once ranked third and has been ranked among the top 100 international newspapers for eight consecutive years. In 2017, it ranked among the top 100 international daily newspapers. It has been elected as my country's most valuable brand for nine consecutive years, with a brand value of 100 million yuan in three years. Qilu Evening News is one of the first batch of spiritual civilization demonstration units in the national news system, and is also the first newspaper in Shandong to win the first prize of the my country News Award. In recent years, Qilu Evening News has shouldered the important task of integrating Shandong urban life newspapers and industry newspapers. It has completed the capital reorganization of newspapers and periodicals in Linyi, Heze and Dongying, integrated operations of Linyi's Yimeng Evening News and Lunan Business News, and unified operations. Heze's "Peony Evening News" and the "Yellow Triangle Morning News" in Dongying were established in conjunction with the Fortune Times issue. The joint experience was recognized by the General Administration of Press and Publication and relevant leaders.
Awards:
In 2011, he shot the book "I Got a House!" 》Won the second prize of my country News Award.
In 2018, reporter Zhang Gang won the title of National Outstanding Journalist.
In 2008, Hao Keyuan, then editor-in-chief of Qilu Evening News, won the 8th Yangtze River Taofen Award.
In 2019, the Third Annual Conference on the Competitiveness of my country's Newspaper Industry sponsored by the General Administration of Press and Publication released the "Monitoring Report on the Competitiveness of my country's Newspaper Industry". Qilu Evening News ranked third in the competitiveness of my country's evening news urban newspapers.
In 2017, Qilu Evening News won the Newspaper and Periodical Award in the first Shandong Press and Publication Awards hosted by the Propaganda Department of the Shandong Provincial Party Committee and the Provincial Press and Publication Bureau.
In 2019, the 3-year (9th) International Brand Conference hosted by the International Brand Laboratory released the 3-year "my country's Most Valuable Brands" ranking list. Qilu Evening News ranked for the third consecutive year with a brand value of . List.
In recent years, Qilu Evening News has been repeatedly rated as one of my country's top ten evening newspapers, the most popular evening news among advertisers and advertisers, my country's most valuable investment media, and my country's benchmark brand.